Alexa Chung launches fashion app

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British TV presenter and model Alexa Chung has launched a new fashion app, Villoid, which allows users to follow their favourite brands and create ‘style boards’ featuring their favourite products. Chung commented ‘I suppose that scene in Clueless where the computer puts an outfit together from Cher’s wardrobe really stayed with me. Clothes are fun, making mistakes is fun, being inspired is fun. VILLOID celebrates the process of getting dressed and showing your mates’.

Alexa Chung

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