Grammy Award-winning American singer/songwriter Alicia Keys has teamed up with Levi’s to star in its autumn 2015 global brand campaign, Live In Levi’s, and to help launch the brand’s new women’s denim collection.
Keys commented ‘When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans. Levi’s is for every woman… there is something for everyone… much like music, Levi’s brings people together from all walks of life and cultures’.