King Digital Entertainment, creator of the leading mobile title Candy Crush Saga, celebrated the launch of their sister title, Candy Crush Soda Saga, by turning The River Thames in London into a sea of purple Soda.
Having taken place yesterday evening on The River Thames, Candy Crush fan and pop-star Nicole Scherzinger was on hand to trigger this magical Soda fountain display at Tower Bridge, unleashing the Soda in London and transforming the iconic landmark like never before.
Included in the giant Candy Crush Soda line-up was a glowing Soda Bottle, a Striped Jelly Bean, the brand new Cyan Candy, the infamous Colour Bomb and finally a seven metre high Candy Bear, which was raised 20 metres into the air.
One of London’s most iconic landmarks, Tower Bridge, is transformed by purple Soda fountains and giant illuminated Candy Crush Soda Saga candies to celebrate the launch of the new mobile game from King
Candy Crush Soda Saga is a brand new game brimming with magical purple Soda, bringing fun new features to players who love the gameplay and story of Candy Crush Saga, but are hungry for new challenges. Candy Crush Soda Saga is available to download for free now from Apple’s App store, Google Play and can also be played on Facebook. Candy Crush Saga is one of the most played mobile gaming apps of all time, with gameplays equivalent to 71 times the current population of the world.
The celebrations in London kick-off King’s Candy Crush Soda City global campaign to celebrate the launch of the game, where major cities across the world will be transformed through high-impact marketing initiatives, which include Sodalicious takeovers of major global commuter locations and modes of transport.